(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-PLMSBWP');     (function(a,b,c,d){     a='//tags.tiqcdn.com/utag/thunder/goldenstate/prod/utag.js';     b=document;c='script';d=b.createElement(c);d.src=a;d.type='text/java'+c;d.async=true;     a=b.getElementsByTagName(c)[0];a.parentNode.insertBefore(d,a);     })();
(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.9&appId=172847629912656"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));

Canndescent Looks to Project Light into the Modern Cannabis Market

In a competitive California market, CEO Adrian Sedlin is building a different type of company.

Canndescent first made headlines with its state-of-the-art, 11,000-square-foot, solar-powered growing facility in the California desert, the first of its kind. Since then, the company has continued to rack up wins in the incredibly competitive California cannabis market. Not only were they the first municipally permitted cultivation site in California, but Canndescent also opened the first industry bank account to deposit funds legally in the Federal Reserve Bank of LA, were the first to give stock options to their employees, and were the first to print test results on their products. It’s achievements like these that have CEO Adrian Sedlin smiling from ear to ear.

Canndescent currently employs a staff of 200, and will be adding new products like edibles to a list that already includes oils, pre-rolls, and of course ultra-premium buds. They’ve been lauded everywhere from Forbes and Mashable to Vogue and Playboy, and have been effectively targeting their audience with choice marketing campaigns. (Their website even has a section that helps customers “maximize festival season” by recommending products and providing helpful wellness tips.)

To read an illuminating interview with Canndescent’s CEO, click here.

More Stories
Arts + Culture

Movie Poster Artist Robert Tanenbaum Has Been Drawing Fans into Theatres for Forty Years

From sleepers to blockbusters.
The Library Sessions: Charlie Overbey

The Library Sessions: Charlie Overbey

A lifelong Californian, alt-country musician Charlie Overbey stopped by the Golden State office to play a rare acoustic set for an installment of The Library Sessions.

Farm + Table

In, Out and Vegetarian: Amy’s Kitchen Does Fast Food

I’ll take a side of fries with my veggie cheeseburger.